Our Company

Company Profile

Our story began in 1983. We have come a long way, from manufacturing our first helmet in a garage to having manufacturing facilities capable of producing 9.04 million unit every year.
We have received lots of love and affection from our customers worldwide and the the largest two-wheeler helmets player in India in terms of revenue in Fiscal 2023 and also the world’s largest two wheeler helmet player by volume of helmets sold in Fiscal 2024.

In the last 4 decades, we have continuously innovated ourselves so that we deliver on our promise of providing safety to a two wheeler rider.

The safety, reliability and quality associated with a helmet brand are the key attributes which increase customer confidence and influence a purchase decision. We believe that over time, our consistent focus on improving the safety features and quality of our helmets have helped us in establishing our brand, Studds as a  trusted brand amongst our customers. Our products are sold pan-India and in more than 70 countries internationally, with our key export markets situated across Americas, Asia (excluding India), Europe and rest of the world.

We thank our customers for their prolonged trust and we assure them of our continued efforts and support.

OUR STORY

1983

The next phase of growth started in 1983 when wearing helmets became mandatory in India and our brand became a household name.

OUR STORY

1998

Obtained license to operate factory for our first manufacturing facility at Plot no. 61, Sector 27-A,Faridabad, Haryana, India

OUR STORY

1999

It was finally time for the next generation of the family to join and they did so with passion and pride, and dreams to take the brand global. New manufacturing facilities equipped with the latest technologies were set up, new markets and relationships started to be developed and new lofty goals were established.

OUR STORY

2015

Manufacturing facility II was set up in Faridabad, Haryana, India

OUR STORY

2015

A new premium line of helmets was launched - SMK Helmets, and it was grounded in the same principles of quality, excellence and innovation that the company had come to be known for. SMK Helmets sought to celebrate the uniqueness of its riders….#smkisyou was born!

OUR STORY

2016

Launch of SMK brand was in 2016

OUR STORY

2019

Manufacturing facility IV was set up in Faridabad, Haryana, India, wherein manufacturing of bicycle helmets began

OUR STORY

2020

Manufacturing facility III was set up in Faridabad, Haryana, India

OUR STORY

2022

The passion and grit of the family and its employees has led to this success and SMK helmets are now being sold in more than 50 countries across the world. And we are just getting started…

1983

1983

1998

1998

1999

1999

2015

2015

2015

2015

2016

2016

2019

2019

2020

2020

2022

2022

Our Quick Facts

0 .04mi

Helmet Produced Annually

0 +

Global Presence

0 m2

Factory Area

0 k+

WorkForce

Our Promoters

Madhu Bhushan Khurana
Chairman & Managing Director

Madhu Bhushan Khurana

Sidhartha Bhushan Khurana
Managing Director

Sidhartha Bhushan Khurana

Shilpa Arora
Whole-time Director & Global Sales Head 

Shilpa Arora

mission

Mission

A rider who is not just travelling but also carrying with them dreams, dreams which are associated with individual, their family, society and the nation. We believe that dreams inspire individuals and bring out their best. This quest to fulfil dreams of every individual motivates us to work tirelessly and deliver on quality and innovation. We at STUDDS believe that dreams differentiate the better from the best and it’s our small effort in the journey of the individuals to fulfil their dreams.

vision

Vision

At STUDDS, we envision a world where every rider embarks on their journey with confidence, protected by helmets that blend cutting-edge technology, unparalleled safety, and distinctive style. Our commitment is to lead the global helmet industry, ensuring that each rider, whether commuting through bustling city streets or exploring scenic routes, experiences the perfect harmony of protection and design. As we continue to innovate and expand, we aim to touch lives across continents, making safety a universal standard and a lifestyle choice.

Manufacturing Facility

The Journey of a STUDDS Helmet: From Inception To Design to Execution

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