The Ultimate Guide to Organizing Motorcycle Rides

The joys of motorcycling become a million times more enjoyable when you share it with others! Whether you are planning to organize a group ride for social cause, or just to build a network of ardent followers for your brand, here are a few basic things that will help you organize memorable winter motorcycle rides.  

Prepare the rider support infrastructure

The most fundamental thing that you need to answer while preparing the ground for a motorcycle ride yes to have the infrastructure in place long before you think of doing anything else. Most motorcycle rides turn out to be sour experiences because the infrastructure is usually dismal which keeps participants from completely enjoying the experience you intend to share with them. This leaves them with a bad experience, and there's little incentive for them to return back to your group rides later. Even if you are planning for a solitary event and you don't expect people do return back to you, always make sure that people leave with a good impression about you and your brand/cause. Remember that group rides are all about sharing a sense of belonging and nobody can have that unless there is the basic physical infrastructure to provide comfort and care. A good way to ensure participant comfort is to have an easy to reach location for riders to get together and share their experiences with one another. Basic things such as a comfortable hotel room for every rider, an auditorium for pre-ride meetings and other gatherings, documentation and marketing collaterals for the riders to know more about your purpose of organizing the group ride are some things that should always be taken care of before you begin creating the buzz for your upcoming group ride activity.  

Create the buzz

Everybody is busy these days with their own life concerns, and so unless you get directly to their years and grabbed eyeballs nobody is going to bother about your group ride! Thankfully you don't have to worry a lot these days with social media marketing tool becoming democratized, and available for everybody to use. Jump onto the social media marketing bandwagon and start greeting Abbas about your upcoming rides. Make sure to highlight the key takeaways and benefits for the riders who will be participating in the group ride. If you have the backing of a sponsor, you can also consider hiring a specialist to do the job for you. If not, just take care of the basics and remember that you will have to pump some money into the effort because social media marketing it's all about how much money you can spend to grab eyeballs. A basic thing that you need to know about reaching the proper target audience as to tweak your social media campaigns specifically for people in your intended audience demography.  

Maximize the impact, reach out to the world

Whether you are organizing a motorcycle ride for social cause, or to promote your brand, and the end of the day, the primary intention of doing that is to reach out to the world and maximize the impact of organizing the ride. And in order to do that, you will need the help of traditional and digital press media agencies. For those with corporate budget, hiring a press media agency should not be a huge concern, but if you are working with limited budget, you will have to encash goodwill connections that you have with people working in media agencies. Take a lot of photographs and share them along with a note explaining the purpose of organizing the group ride to all digital and traditional media houses, as well as promote them on your social media pages and handles. A good way to attract press people is to have a key highlight in your event, such as involving a celebrity, or having the ride flagged off by local big shot.  

Hire volunteers

In addition to creating the buzz for your upcoming motorcycle group ride, there are a lot of things that need to be managed and executed, all of which is impossible for one person to do! Like we said earlier if you have the banking of a sponsor, it would not be very difficult for you to find volunteers to help you with organizing and managing the ride. But, if you do not have a lot of money to spend, you can rely on a small group of trusted friends and motorcycle riders to share their time and effort to make the group ride possible. Reach out to local youth groups and find out if they are willing to help you. a good incentive for such local youth groups is usually limelight associated with a good social cause. You can leverage press media connections if you have them and use that as a benefit for volunteers to help you out.  

Double check safety preparedness

The last thing you want on a group like this to have a mishap that could have been easily prevented by following proper safety protocols. Make sure that you impress upon all the participants to use good quality riding gears such as a branded motorcycle helmet, riding gloves, riding jacket and riding boots. And effective way of doing the rest organize a pre-ride meeting at least 24 hours ahead of time and give them a briefing of the upcoming ride, as well as share the need for them to wear proper motorcycle riding gears. This is also the time to share emergency contact numbers and explaining how to access assistance services in the middle of the ride should the need arise. Free ride meetings can be organized either by assembling all participants at a physical location, or contacting them over a group video call via teleconferencing.  

Arranging food affordably

Depending upon the length and duration of the group ride, you will also have to arrange for food for all participants. After ride is approximately going to take lesson 4 to 5 hours to complete, all you need to do is to arrange for snacks and refreshments, but if you are planning for a multi-day ride, you will also have to think about arranging lunches and dinners. This is a cost intensive activity, and you might want to speak with your sponsor to arrange the food.  

End of ride support

As a gesture of goodwill and to show that you care for the participants, you can have a couple of your volunteers wash and wipe off all the motorcycles that participated in the group ride. This should not cost you a lot, and it will also give you enough time to gather feedback and suggestions from the participants.  

Sharing and getting contact details

Last but not the least, don't forget to share contact details and gather the contact details of all participants so that you can continue to use them for your ongoing marketing activities and campaigns. This will also help you in disseminating upcoming group ride information with the participants and create a community of followers around your brand.